We are updating Bruce Studios to make your membership more transparent, fair, and flexible. Starting September 2, we are introducing a series of changes aimed at improving availability, creating fairer access, and offering clearer membership options for everyone.

These updates are part of a broader effort to build a more sustainable model that benefits both members and partner studios. Below is a full overview of what’s changing and a small explanation why.

We are introducing a harmonised booking policy across all markets. These updates are designed to improve availability and create a fairer and more reliable experience for everyone. A recent pilot in Denmark showed promising results - with fewer cancellations and more spots becoming available earlier.

Currently, many members book multiple classes “just in case” and cancel at the last minute. This leads to the impression that everything is fully booked, even though many spots end up going unused, simply because they’re released too late for others to rebook.

With the new policy, members will be encouraged to only book the classes they truly plan to attend. This will help reduce late cancellations and make more spots available earlier, giving more members a better chance to plan and secure the classes they really want to go to.

All members start with zero strikes in September

Studios will no longer be classified as Base, Black or Epic. Instead, how often you can visit each studio will depend on your membership level. This change is designed to give more members the opportunity to explore and enjoy a wider range of studios.

In the long run, we hope this new model will lead to better availability across the entire network, as it makes it easier for us to welcome even more studios, both new and returning.

Example

The Zone Dance Studio
​Base: 2 visits/month
Black: 8 visits/month
Epic: 8 visits/month

To ensure the service remains fair and accessible, we are introducing a monthly check-in limit of 20 visits. This encourages more balanced usage across our network, which improves availability for the majority of members and supports a healthier, more sustainable collaboration with our partner studios.

For some studios, the new visit limits will apply from December 1. You can always check the current limits for each studio directly in the app.

These changes are made to improve access for most members and help make more spots available to more people.

Wellness is now a separate category, including recovery-focused experiences like saunas, cryotherapy, massage and other services. Some existing studios will move into this category, and we’re also working hard to expand our wellness offering with new partners.

Monthly wellness visit limits:
Base: no access
Black: 4 visits/month
Epic: 8 visits/month

Wellness visits are included in the overall limit of 20 check-ins per month.

Here is a link where you can see all the studios included in the wellness category. The list is updated regularly as new studios are added.

We are updating our pricing and making all membership levels available everywhere, now with the option to choose between monthly or annual plans.

These changes are designed to offer more flexibility and value over time.

New monthly prices:
Base: 799 NOK/month
Black: 1099 NOK/month
Epic: 1699 NOK/month

New annual memberships:
Base: 699 NOK/month
Black: 999 NOK/month
Epic: 1499 NOK/month

You keep your price:
If you're on a monthly membership today, you'll keep your current price as long as you don’t cancel or change your membership.

About annual plans:

These updates are designed to help more members find the right balance between flexibility, value, and long-term commitment.